A pink poolside beauty takeover

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TRESemmé hosted a Très Summer pool club to celebrate the launch of its Bond Repair + UV Filters range. Portobello PR and JSG Agency collaborated to create a pink oasis punctuated by sharp yellow accents. The strategy was to build a world where 210 top-tier influencers didn’t just see the brand but lived it through an environment complete with custom-branded ice cubes, artisanal lemon gelato, and the effortless sounds of DJ Lady Chika.

The event offered hyper-personalised experiences, including hairbrush calligraphy, professional styling stations led by Michael Brown, and a frangipani hair-clip station. The goal was to have the brand’s visual identity flood social feeds with organic, high-aesthetic storytelling that felt like a vacation rather than a corporate event. This balance of professional-grade education and "photogenic-first" design ensured the collection did more than just make a splash; it established a new standard for experiential beauty activations.

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