NikeBTS23_V1_9
CLIENT        NIKE
AGENCY        HATTER
ROLE          FREELANCE DESIGN DIRECTION
YEAR          2023

Encouraging families to create their firsts moments together

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Because back-to-school can be a stressful time of year for many parents (and students), Nike asked HATTER to help create a retail experience that will guide customers through their stores with ease and confidence.

We created a global design concept grounded in research, including in-store activities, that understands the needs of millennial parents.

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