For this flagship store, high-end technology was utilized to develop innovative environmental solutions that align with Milan's identity as a city of design and inspiration.
Designing for Milan is no easy task. As a dynamic and forward-thinking city, it inspired us to conceptualize a rotating wall that seamlessly combined communication with mirrors. A distorted 3D-printed Air Max sculpture was created to celebrate the city’s most popular sneaker. Additionally, 3D-printed terrazzo surfaces were designed for the cashier area on the ground floor.
I contributed to this project as a member of the EMEA Nike Retail Design / Environmental Graphic Design team.