Reclaiming the queer dancefloor
HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •HATTER PRIDE •
As a queer-owned brand experience agency in the Netherlands, HATTER celebrated Pride boldly during a challenging time for the queer community. Recognizing the importance of Pride for the community and its allies, HATTER aimed to share knowledge, provide reassurance, hold others accountable, and inspire.
The identity featured colourful tubes symbolizing love’s spectrum, intersecting with HATTER’s logo and smiley. A mirror-covered boat created a disco-ball effect, inviting the public to see themselves as part of the celebration. Elements included stickers (with Cute Brute illustrations), flags, T-shirts, signs, pins, a microsite, and style guides.
