PROJECT NIKE LAAKDAL
CLIENT NIKE EMEA HEADQUARTERS
ROLE FREELANCE GRAPHIC DESIGN
YEAR 2018
Redefining Nike's employee stores
NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •NIKE LAAKDAL •
Laakdal, in Belgium, is the main Nike European distribution centre. We redesigned and built their employee store from the ground up to create a new 509-square-metre space.
Inspired by industrial factories, dynamic diagonal lines were applied to give a sense of speed and movement. We used a combination of 1 raw sole rubber, gym flooring, and perforated metal to create a sporty approach to modern mosaic-patterned walls. The Laakdal logo was designed to integrate different sports into the wordmark.
Orange, the colour of Nike for internal communication, is showcased in 3D and embossed elements throughout the store. All the quotes are expanded to their limits, a conscious decision to make them even bolder.
