CLIENT L'OR COFFEE
AGENCY DESIGN BRIDGE AMSTERDAM
ROLE FREELANCE GRAPHIC DESIGNER
YEAR 2023
Elevating instant coffee on shelf
L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •L'OR ARTISTE •
Jacobs Douwe Egberts (JDE) sought to extend L’OR brand with a new premium range of Instant Coffee: L’OR Artiste. Expert Coffee Artists created this collection of crafted blends.
Design Bridge's challenge was to capture the sensory expertise and intensity behind each blend while conveying flavour profiles to consumers. As a result, the designs combined illustrations of coffee plants and flavour notes, with distinct colours representing each variant. The Coffee Artiste's signature added a crafted touch. Bold intensity numbers signified flavour strength to ease consumer choices.
This new range not only showcased the coffee's quality but also conveyed the dedication and artistry behind it.
