Aerogard, a renowned Australian brand of insect repellents, sought to expand its product line with a new range of home insect killers. The challenge was to create packaging that effectively communicated it contained 100% plant-based active ingredients, while maintaining a natural and family-friendly aesthetic.
The designs incorporated a calming watercolour palette evoking a sense of nature and tranquility. Simple, clear icons were used to highlight key product benefits.
The resulting packaging effectively communicated the brand's message of a natural and effective home insect killer. And it allowed the brand to expand into the global market.