CLIENT RECKITT BENCKISSER
AGENCY MARKS AMSTERDAM
ROLE DESIGN DIRECTION
YEAR 2021
Bringing people closer to nature
AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •AEROGARD HOME •
Aerogard, a renowned Australian brand of insect repellents, sought to expand its product line with a new range of home insect killers. The challenge was to create packaging that effectively communicated it contained 100% plant-based active ingredients, while maintaining a natural and family-friendly aesthetic.
The designs incorporated a calming watercolour palette evoking a sense of nature and tranquility. Simple, clear icons were used to highlight key product benefits.
The resulting packaging effectively communicated the brand's message of a natural and effective home insect killer. And it allowed the brand to expand into the global market.
