Aerogard1
CLIENT        RECKITT BENCKISSER
AGENCY        MARKS AMSTERDAM
ROLE          DESIGN DIRECTION
YEAR          2021

Bringing people closer to nature

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Aerogard, a renowned Australian brand of insect repellents, sought to expand its product line with a new range of home insect killers. The challenge was to create packaging that effectively communicated it contained 100% plant-based active ingredients, while maintaining a natural and family-friendly aesthetic.

The designs incorporated a calming watercolour palette evoking a sense of nature and tranquility. Simple, clear icons were used to highlight key product benefits.

The resulting packaging effectively communicated the brand's message of a natural and effective home insect killer. And it allowed the brand to expand into the global market.

Aerogard2
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