CLIENT AIR WICK PLUG INS
AGENCY MARKS AMSTERDAM
ROLE DESIGN DIRECTION
YEAR 2021 | 2022
Bringing people closer to nature
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Air Wick decided to remove all plastic from its Liquid Electricals range, using the opportunity to update its image and bring it closer to the experience people were having at home with their fragrances.
The new pack design provided a blank canvas for the brand to highlight both the product's benefits and the emotive impact of each fragrance profile. Immersive photography was incorporated, with a burst of sunlight now radiating behind the Air Wick logo, spreading light across the pack. The image of a leaf dripping with essential oils further emphasizes the high-quality nature of the product.
