CLIENT RECKITT BENCKISSER
AGENCY MARKS AMSTERDAM
ROLE DESIGN DIRECTION
YEAR 2020
AWARD PAC WINNER 2021
A sustainable scented experience
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Air Wick aimed to launch a new Reed Diffuser product designed specifically for e-commerce retail. These diffusers featured real flowers and natural essential oils.
To create a memorable unboxing experience that connects people with nature, the packaging design embraced sustainability by using a single ink color for the outer packaging. Inspired by textile prints and botanical wallpapers, the design depicted the abundance of nature, aligning with the product’s essence. This award-winning project successfully combined aesthetics with eco-consciousness, leaving a lasting impression.
