CLIENT TOLL
AGENCY BITE PROJECT MELBOURNE
ROLE FREELANCE BRAND DESIGNER
YEAR 2025
A live event from physical to digital
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To launch Toll’s Commercial and Sustainability Organisation (CSO), the challenge was to unite a global sales team via a high-energy, three-hour live broadcast from Singapore. By ditching slide-heavy presentations for unscripted panel discussions, dynamic LED visuals, and a cohesive visual identity, the event transformed a complex strategic shift into an engaging, authentic experience on a compressed timeline.
The broadcast set a new benchmark for corporate engagement, resulting in a 35% uplift in organisational understanding of the new CSO structure. Delivered on time and under budget, the project earned praise for its "bold creativity" and successfully unified the global business under a single, clear vision for growth.
