CLIENT LASH THERAPY AUSTRALIA
AGENCY JSG AGENCY SYDNEY
ROLE DESIGN DIRECTOR
YEAR 2025
A pink anniversary from digital to physical
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To celebrate Lash Therapy Australia's fifth anniversary, we designed a high-impact pink activation at Chadstone in Melbourne. This immersive pop-up featured a central, cake-shaped installation anchored by five perimeter furniture pieces resembling candles. Visitors entered through a striking, oversized eyelash-inspired archway.
The space integrated play and relaxation, featuring a custom Plinko game, a digital photo booth, custom cupcakes, and lounge areas. The activation transformed a digital brand into a memorable physical world that drove both engagement and foot traffic. I developed this project while collaborating at JSG Agency in Sydney.
