Fresh thinking for fresh drinking

FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •FOUNTEYN BEVERAGE SYSTEM •

Founteyn is a startup disrupting the way we drink at the office. This smart beverage system replaces traditional water dispensers, coffee machines, and fridges by delivering hot, cold, sparkling, and still drinks all from one connected system. With sustainability at its core, it eliminates the need for single-use cans and bottles, significantly reducing waste and transport logistics.

To disrupt a clinical corporate landscape, a vibrant and dynamic graphic system was developed to inject personality, variety, and human warmth into the brand. This was achieved through the use of bold typography, high-contrast colors, and playful stickers with engaging messages, all tied together by a positive, direct, and simple tone of voice.

I worked on this project over a three-year evolution in close collaboration with Founteyn’s Brand Marketing team.

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