A creative F1 collaboration event

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Burn wanted to celebrate its brand's innovative sponsorship of the Lotus F1 team in Barcelona. The idea was to combine M-City street artists' creativity with sports through their main driver, Kimi Räikkönen.

Barcelona has lived on and for the sea, with a seafaring tradition dating back to Roman times. We chose a shipyard to organise the event where M-City applied a series of intricate stencils and spray-painted the car in front of a live audience. Kimi Räikkönen, one of the inspirations behind the design, came to add the final touch. All this was set to a backdrop of Spanish beats from DJ Ed is Dead and B-NY, joined by Spanish artist Inocuo. Alongside M-City’s car was a wall where the audience could try out their unique spray paint designs.

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