CLIENT VIFIT SPORT
AGENCY DESIGN BRIDGE AMSTERDAM
ROLE GRAPHIC DESIGNER
YEAR 2017
A new sports nutrition category
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Friesland Campina wanted to reposition its Vifit brand from daily dairy to a mainstream sports nutrition brand with the launch of a completely new range of recovery products for sporters.
The outcome was a design inspired by the world of performance sports gear to create a precise, modern and clean visual that balances nature with science. This range was launched in multiple countries accross Europe.
