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CLIENT        VIFIT SPORT
AGENCY        DESIGN BRIDGE AMSTERDAM
ROLE          GRAPHIC DESIGNER
YEAR          2017

A new sports nutrition category

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Friesland Campina wanted to reposition its Vifit brand from daily dairy to a mainstream sports nutrition brand with the launch of a completely new range of recovery products for sporters.

The outcome was a design inspired by the world of performance sports gear to create a precise, modern and clean visual that balances nature with science. This range was launched in multiple countries accross Europe.

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