PROJECT TRIPANEER
ROLE CREATIVE DIRECTION & DESIGN
YEAR 2018
Get out of your comfort zone
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Tripaneer is a travel marketplace that offers unforgettable experiences designed to enrich people's lives by helping them learn new skills. It began listing yoga retreats in 2013, and by 2017, it had expanded to twelve categories that needed to be unified under its main brand.
The concept behind the redesigned identity was “get out of your comfort zone.” This idea is reflected in the movement and varying sizes of the letters, symbolizing the personal growth people experience on their journeys of skill development. All brand assets featured rounded corners and curves, incorporating playful interactions with the boundaries of the canvas to convey a sense of exploration and creativity.
