CLIENT RECKITT BENCKISSER
AGENCY MARKS AMSTERDAM
ROLE DESIGN DIRECTION
YEAR 2019
Infinite shine to your dishes
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Finish wanted to launch a new dishwasher tab format on Amazon. Its advanced formula provided the highest standards in terms of cleaning and shine compared to the competition and its current Quantum Ultimate product.
The design solution chosen for this new super-premium tier product was based on light reflections. CGI was used to add hyper-realistic lights to the brand mark, the glass, and the rays. With the same design concept in mind, an e-commerce suite was developed.
