CLIENT DULUX COLOURS OF THE WORLD
AGENCY DESIGN BRIDGE AMSTERDAM
ROLE GRAPHIC DESIGNER
YEAR 2017
Palettes inspired by epic landscapes
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Dulux aimed to refresh their French portfolio of paints, making it easier for less colour-confident consumers to select and mix tones that would harmonize together.
Eight geographically-themed packs were designed, each split into two sides: inspirational vs. functional. On the left side, we featured stunning landscapes, while the right side showcased curated palettes. A color chip was placed in the center of each pack to highlight the final colour, making the selection process more intuitive and visually appealing.
