Aerosols are an effective way to remove malodours. However, they’ve also been viewed as unsafe, unnatural, and environmentally unfriendly, which has led to a decrease in purchases.
Air Wick wanted to launch a new range of room sprays that conveyed functionality and freshness. Clear, semi-transparent banners, combined with vivid ingredient visuals and water droplets against a white background, connote freshness while maintaining the product's functionality.