CLIENT AIR WICK SPRAYS
AGENCY MARKS AMSTERDAM
ROLE DESIGN DIRECTION
YEAR 2021
A splash of freshness in your home
AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •AIR WICK ODOUR NEUTRALIZER SPRAYS •
Aerosols are an effective way to remove malodours. However, they’ve also been viewed as unsafe, unnatural, and environmentally unfriendly, which has led to a decrease in purchases.
Air Wick wanted to launch a new range of room sprays that conveyed functionality and freshness. Clear, semi-transparent banners, combined with vivid ingredient visuals and water droplets against a white background, connote freshness while maintaining the product's functionality.
